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商品編號： 9-609-024 出版日期： 2008/09/29 作者姓名： Upton, David M.;Staats, Bradley R. 商品類別： General management 商品規格： 12p 再版日期： 地域： India 產業： 個案年度： 2006 -
商品敘述：
Tata Consultancy Services (TCS), a leading outsourced software services provider based in India, must decide whether to bid on a high-profile government project within India. The project, if completed successfully, would mark another step in TCS'' progression from a provider of low-cost technical resources to their goal of becoming an end-to-end technology enabled services provider. However, the project was not only complex but also presented considerable hazards to the firm. The case permits the exploration of how and when companies in developing countries can leverage their domestic markets to build capabilities to serve global customers, by using their home market as a base for learning. The case is also designed to examine strategies (more generally) for such organizations to climb the value chain, and access higher-margin businesses with powerful incumbents.
涵蓋領域：
Globalization;Growth strategy;Implementing strategy;Software development;Strategy formulation;Strategy management
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